Aquafresh Iso-Active Toothgel, Fluoride, Whitening Fresh Impact, Foaming Gel, 4.3 oz.

 (10 customer reviews)

I used to work as a sales rep selling cosmetic ingredients to major cosmetic companies... Meaning I didn't work for a particular cosmetic company, but selling its ingredients through a broker. Because of this, I had to learn about all of the ingredients... To the level of a cosmetic scientist. Much of it was an eye opener and little is known by the American public o areas that should be.

For example, Europeans don't use shampoos with sodium lauryl sulfate or sodium laureth sulfate because it's a cheap and highly stripping soap that's even used in industrial floor cleaners. But it's a high foaming agent and we Americans equate foaming with clean so we buy it and we have less knowledge about ingredients so companies throw it in. This is changing now that consumers here become more informed and you'll now see labels that say "SLS free" on products which equals shampoos that clean as well but don't use foamers that strip your hair and cause breakage. (I personally have glossy...Read more

I originally reviewed this with 2 stars, as it left a pretty bad taste in my mouth. Fast forward a couple weeks and I'm now pleased with the product. I don't notice the weird taste anymore, and it is whitening my teeth better than any Crest or other brand of whitening I have ever used... It doesn't feel abrasive at all, so rather than using polishing agents I think it is relying on oxygen or peroxide.

I am now pleased enough with the product that I will buy it again. I am leaving it now at a 4 star instead of 5 because of the terrible adjustment period that I don't think any product should have or require. I am leaving my original review below so you can see the kind of "distaste" I had for it originally...

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Original title: A strange taste, texture and experience.

I was drawn to this by the dispensing and packaging having an interesting look. The first thing I noticed that was "off" was that the...Read more

I just read the review from one reviewer that said this stuff is made with soap??? OMG! Not using this crap ever again!

Then the pump always gets jammed with toothpaste that has dried up in the dispenser, and I had to keep running it under hot water to get it to work...then tonight I did the same routine, then my youngest comes out and tells me there is toothpaste all over the bathroom, so when I went in to clean it, the pump had completely emptied out all over the counter, and floor! I have already complained about them once, and I'm done. I will never use this product again. I'll just use baking soda and mouthwash! Cheaper, and safer!

Doggone, now I'm tasting the soap! UGH!!!!